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Google Tips Newsletter
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October 1, 2003
Written by Chris Carpenter
http://www.AffiliateJackpot.com
Greetings Fellow Googlers!
Here’s what you will find in this edition:
1. How to get the Top Google AdWords spot for less money
2. Tips to increasing your AdWords Click Thru Rate (CTR)
3. Earn quick cash - recommend Google Cash to friends
4. Looking for another Source of Revenue?
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1. How to get the Top Google AdWords spot for less money
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First let’s look at some important Google AdWords basics:
- The minimum you can bid on a keyword is 5 cents.
- You do not pay every time your Ad is displayed. You
only pay when someone actually clicks through your ad.
- There are 8 spots for Ads on a page. However, there
can be unlimited amounts of ads. After 8 spots the Ads
will go on to the next page. You pay only 5 cents for
the last spot. So if there are 5 spots taken, for only
5 cents you can get the 6th Ad spot.
- Your Ad’s ranking is based on its (CTR) X (Bid Price).
- Your bid price is the maximum amount you are willing to
pay per click. It is not necessarily what you will pay,
as Google only makes you pay 1 penny more than the next
lowest bidder. For example, if my max bid is $2.00, but
the next person is bidding $1.00, I’ll only pay $1.01 for
the higher position.
- Your ad must receive a 0.5% CTR (5 clicks out of 100
times the ad is shown) or Google will disable it because
it is irrelevant.
To take full advantage of the Google AdWords System you
must first understand Google’s goal. Google’s search
engine is all about relevance. Google’s goal is to help
people find exactly what they are looking for. Google’s
AdWords program is no different.
Therefore, they reward AdWord’s Ads that are relevant by
giving them a higher ranking at less of a price than a
competing Ad that is less relevant.
How does Google determine which Ads are more relevant
than others?
Google deems an ad that receives clicks as relevant, and
an ad that does not receive clicks as irrelevant.
Another way to say this is that, if your ad matches well
with the searched keyword/s and thusly, receives a high
CTR, your ad will receive a higher ranking than an ad
with a lower CTR, even if the ad has the same bid price.
So, for example, let’s say I have an Ad and I’m bidding
$1.00 per click for the top spot, my CTR is 1%. That is,
one out of a hundred people who see the Ad, click on it.
If your Ad has a CTR of 2%, then you can take the number
one spot for 51 cents and bump my ad down to the #2 spot.
Now that you know the formula let’s apply it.
When you first start a campaign bid a higher Cost Per
Click (CPC) than you would like in order to put your Ad
in the top 1,2, or 3 positions. Then use the tips in the
section below to increase your CTR by tweaking and testing
ads against each other. Then as your CTR rises, you can
reduce your bid price and still hold your position.
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2. Tips to increasing your AdWords Click Thru Rate (CTR)
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1. Always have more than one AdWord Ad running at the same
time on every campaign. Google will divide the traffic
between the ads evenly. Then after 20 or so clicks you
can see which Ad has a better CTR. Keep this Ad with the
better CTR and replace the other with a new more relevant
one.
Here’s how you do this: In the Campaign Manager, in the
AdGroup, above each ad there is a link, “Create New Ad”.
Click on it and create a second Ad for each campaign. Make
it different than your first Ad. Use the same keywords in
your Ad as you have in your keyword list. Try using
different verbs. One tiny change in one word or even
capitalization can vastly increase your CTR.
Whenever you improve your ad, you get more traffic without
having to spend more money.
2. After your campaign has received 25 or 30 clicks, look
at its’ keywords. Some are doing well and have good CTR’s,
above 1%. Some have bad CTR’s, below 0.5%. And some of your
keywords with CTR’s below 0.5% are disabled by Google.
Google will slow delivery of your Ads and eventually
suspend your campaign if the total CTR for all of your Ads
and keywords is below 0.5%.
So you will want to wean out the poor performers and delete
them, or put them in their own new campaign. Write two new
Ads so they’ll rotate against each other and again keep the
Ad with the higher CTR and replace the other with a new ad.
You want all of your best performing keywords in their own campaign.
This way the poor performing keywords can’t
bring the campaigns overall CTR below 0.5%.
3. Make sure to use the keyword/s you are bidding on in
your Ad. If you can, try to put the keyword in the title
also. Google will even highlight the words in bold and
your Ad will have a higher chance of being clicked on.
I will be sending out another newsletter in a few days
with more tips on how to increase your Ad’s CTR.
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3. Earn quick cash - recommend Google Cash to friends
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Do you know anyone who might be interested in learning the
Google Cash System? Perhaps you know someone who is
interested in making some extra income working part-time
from home? Perhaps you know someone with a website?
The Google Cash system is not only a great way to quickly
make some extra cash online, but is also very helpful for
people with websites. Not only do they learn the Google Cash system
and how to make money online with it. But
they also learn how to bring targeted visitors to their
own website. Visitors that are ready to buy!
Referring friends is easy. Just click on the link below
and follow the instructions. It will take you just a
couple of minutes.
If anyone you refer purchases, you will receive 50%
commission ($22.60).
To refer friends, click on the link below and follow the
simple instructions. You will enter your referral email addresses
into the form. Your friends will receive an
email with a URL to GoogleCash.com. Your information is
in the URL, so you will receive $22.60 if anyone you refer
purchases “Google Cash”.
http://www.googlecash.com/tyf.html
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4. Looking for another Source of Revenue?
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I know I'm always on the lookout for new sources of
revenue that can generate profits without a lot of work.
When I ran across CBmall, I knew I had found one.
Most affiliate programs have only one way for you to
make money. You send them traffic, and they close the
sale (hopefully).
But CBmall actually has 15 different ways for you to make
money. This is one powerful revenue engine!
http://www.AffiliateJackpot.com/cbmall15
And here's the beautiful part. CBmall does virtually all
the work. All you need to do is drive some traffic. The
mall does the rest. And since you know about Google Cash,
you have a great way to drive traffic to your CBmall.
The CB in CBmall stands for Clickbank. The mall sells
thousands of the top-selling, most popular products on the
Clickbank network. These are the best of the best. They
got there because they convert browsers into buyers. And
they are all available in one place. You get the power of
this system by promoting one simple URL.
CBmall's automation is amazing:
* No html required - you don't even need a web site
* TONS of support and marketing ideas to help
* They do all the support
* Clickbank handles all the credit card processing
* Newsletters and eCourses that make YOU money from your
traffic
* Volumes of Automated Income Streams.
I could go on, but a better idea is to sign up for a free
eCourse called: 15 Powerful Ways CBmall Makes You Money.
http://www.AffiliateJackpot.com/cbmall15
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I have some more tips coming soon!
Happy Googling!!!
Chris
http://www.AffiliateJackpot.com
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