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GoogleCash Newsletter
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January 20, 2004

Written by Chris Carpenter
http://www.AffiliateJackpot.com

Greetings Fellow Googlers and Happy New Year! It
is the time of resolutions and new beginnings and, like me,
you may have set some exciting online goals for the year to
come. If so, the timing for this issue’s tip is juicy
and ripe.

Today I am going to show you the fastest, easiest way
to test out all your new online ideas, using Google
AdWords.

This ingenious technique allows you to test a product’s
demand in the marketplace. Using Google AdWords you
can determine the level of interest in a potential site
or service; it even allows you to test the effectiveness
of a product name and its perceived value.

This method will provide you with many answers yet is
beautiful in its simplicity. The process goes
something like this:

Let’s say my wife Heidi would like to develop a Yoga
website. She has grand ideas which include a weekly
newsletter, multi level training, printable eBooks
and on and on. If she were to develop this online
yoga program based upon her own fancies and
brainstorming she would be looking at an incredible
work load and a lofty monetary investment.

Of course, Heidi does no want to expend all of this
energy and time only to realize that as far as the
online world is concerned Yoga is for the birds and
Pilates is the wave of the future.

Likewise, being the stickler that I am, I would like
to see some encouraging data before I fund Heidi’s
online yoga endeavors.

With this marketing research technique not only can
we find out if people are interested in an online
yoga course we can also discover exactly which areas
of such a program are desirable and which are
unnecessary. Here’s how:

We create some Google AdWords which describe the site.
Something like:

Online Yoga
Strengthen your body and mind
in the comfort of your own home.
http://www.HeidisYogaCourse.com

and

Yoga Meditations
Comprehensive online Yoga Course
Personalized Health Plan
http://www.HeidisYogaCourse.com

These ads will take their clickers to a webpage
discussing yoga and its many benefits.

On the page the reader is invited to fill out a
questionnaire. In return for filling out the form they
receive a free yoga guide eBook (or any freebie, i.e.
Healthy Yoga Recipes, etc.).

The questionnaire is designed to gather specific info
about developing the ideal online yoga program.

For example:

1. What type of yoga are you most interested in?
2. How many times a week would you like to receive a
newsletter?
3. Are you interested in Yoga meditations?
4. Are you currently involved with a yoga program

The potential customer is happy to fill out the
questionnaire because he or she feels that they are
creating a tailor made program. And they are! Plus
they receive a free useful eBook for their time.

Now we have it right from the goose’s mouth. We can
develop the ideas that people are interested in and
discard those which were not as exciting. Now we know
what our customers are looking for!

Hiding within this remarkable technique is also
invaluable product development research.For example the
data might tell us that 90% of people searching for
yoga are looking for yoga as it relates to fitness,
while only 10% are looking for yoga meditations.

In short, this simple, low cost, marketing research
test has revealed many things:

1. By the number of people who have clicked through
the ads, we can see both if our idea is viable and in
demand and if our keywords are effective.

2. The questionnaire verified the level of interest in
our product and gives us specific feedback as to what
people would expect from a product like ours.

3. From our response rate we can predict whether or
not the costs and efforts to develop this product
would “payoff”.

4. We now know quite a lot more about our potential
customers and how to reach them.

In this example we have talked about a Yoga website.
But, remember, you can apply this technique to any
product you like. Some more examples might include:
an ebook idea, physical goods, services and more.

So put your ideas to the test with Google AdWords.
Be sure to refer to “Google Cash” to write your most
effective ads and to learn to place them wisely.

If you haven’t already, download “Google Cash” now
and learn valuable skills that will give you the
competitive advantage you need to succeed online.

http://www.AffiliateJackpot.com

That’s it for this issue.

Happy Googling!!!

Chris

http://www.AffiliateJackpot.com

To subscribe to this newsletter - send a blank email to:
gcnewsletter@aweber.com

Useful Information

Google Cash
Earn Thousands writing Google AdWords.

The AdWords Analyzer
It used to take me several different
tools and steps to determine which
keywords I should bid on. Now I
have one tool that does it all. I
enter a keyword into the application and it shows me a list
of all related keywords and how
often each was searched for and
how many campaigns there are
running for each keyword on
GoogleAdWords and Overture.
You need to see this!!!

5 Days to Success with Google AdWords
My colleague Perry Marshall has
written a very helpful e-course
called "5 days to success with
Google AdWords" and there's no
charge for it.

I recommend you read it at your
convenience after reading "Google
Cash".

Unleash the Power of Google AdWords
21 pay-per-click ad secrets - An
Excellent report on how to maximize your Google AdWords
Campaigns.

30 Days to Internet Marketing Success
Here's a useful resource that
outlines step by step instructions
on how to build your own online
business in 30 days. I found it
really helpful, and it can help
you the same way it helped me.

15 Powerful Ways CBmall Makes You Money
Looking for more streams of
income?
I always am! I found CBmall. It
has 15 different ways to make me
money. It has been working great
for me, and goes well with the
Google Cash system. Check it out
by signing up for the free ecourse.

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